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It’s Always Smart to ‘Be Comfortable’

By Larry Barineau

Over the last several years, you have become familiar with “Barry,” the lovable but not terribly suave service technician from Barineau Heating & Air. As you have probably heard many times, “Barry may not be cool, but Barry knows cool.” In the commercials, much like real life, Barry might be a hero to a family in crisis due to an air conditioning system in need of repair, but then he might lock his keys in the truck or leave his hat on top of the cab.

Barry’s adventures on television and online are not over, but we have put them on pause for a while as we change our focus a bit. We provide a lot of services for our customers and offer many products, but the bottom line is that we really have just one job – to make people comfortable in their home or office.

The truth is that if the temperature and humidity are not at comfortable levels, then life can be tough. So whether you need a simple repair, a new part or a full replacement system, it is the job of our team to determine what is best for your circumstances and budget to make you as comfortable as possible as quickly as possible.

That is why we have launched a new advertising campaign encouraging viewers to “Be Comfortable.” The first spot started airing about a month ago and focused on a typical summer day with neighborhood kids playing and moms ready to cool them off with refreshments and, of course, much cooler temperatures inside. The idea was that, with the proper home comfort system, any house can be “The Cool House.” You can watch the spot HERE.

We are currently working on the next commercial in the series, which will total six spots over the next year or so. We hope you enjoy them and that they remind you about the importance of being comfortable regardless of how brutal it is outside.

We hope you enjoy the rest of your summer – and encourage you to Be Comfortable!

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